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Holland’s secures Asda deal

Holland’s Pies has agreed a new listing in Asda’s stores nationwide for its range of savoury slices.

The north-west manufacturer of pies, puddings and pastries, which is part of the 2 Sisters Food Group, has launched the new range, which will land on shelves on 24 September.

It includes varieties such as a Creamy Chicken Slice, with diced chicken breast in a white sauce baked in a golden puff pastry, as well as a Steak Slice, combining steak and rich gravy.

Holland’s Pies said the new savoury slices range has been introduced into the retail market off the back of the success of its Chicken Slice, which has now become a best-seller in the firm’s hot food-to-go range

The company said it has a 60% share of the market in the north-west England region and currently employs more than 300 members of staff.

Source: www.bakeryinfo.co.uk - 20 September 2012